Tourism officials and businesses are meeting in Siem Reap this week for the 2nd International Angkor Wat Fair, to discuss the development of the famed temples of Angkor Wat and other generators of tourism dollars.
Cambodia's tourism industry has exploded in recent years, bringing in revenue nearly on par with the leading industry, garment manufacturing.
That boom has come with unexpected consequences, with the ancient temples of the Angkor period trampled and trodden by millions of people each year.
The three-day exhibition, a collaborative effort between the government and investors, aims to encourage further development of Cambodian tourism.
"Tourism in Cambodia is in its development stage, especially in hotels, restaurants, handcrafts and related services, which provide jobs to the people in Siem Reap," said Cabinet Minister Sok An.