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Emotional Marketing Improves Hand Washing Ratesi
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13 May 2014
To get kids and moms to wash their hands, aim for their guts. That’s the lesson from a new study that focused on emotional appeals over hard facts to encourage hand washing, one of the best and most underutilized ways to prevent disease.

Emotional Marketing Improves Hand Washing Rates

Published 14.05.2014

To get kids and moms to wash their hands, aim for their guts. That’s the lesson from a new study that focused on emotional appeals over hard facts to encourage hand washing, one of the best and most underutilized ways to prevent disease.


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